Wednesday, November 12, 2008

Toshiba Uses Bullet Time v2.0 To Sell TVs

In this world of viral marketing it's good to see a viral-type advertisement that looks like a lot of time and effort went into it. The video below is a Toshiba ad which builds on the techniques of bullet time, so well documented on The Matrix DVD, by introducing HD video cameras to replace the still cameras.

Engadget says "a circular rig with 200 Gigashot HD camcorders and 20,000 gigabytes of data later, they created this little number, which mixes full motion video, Matrix camera moves and a healthy dash of hipsterism." Hipsterism dammit, HIPSTERISM!

Enjoy!

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