According to news.com.au's sources in Japan Sony, the electronics giant, will be posting its first loss in 14 years. Sony is expected to "post an operating loss of ¥100 billion" ($1.6 billion AUD) due to falling demand and a stronger yen the Nikkei business daily reported.Personally I'm only surprised it hasn't happened sooner. Sony have a tendency to come out with wonderful new gadgets that cost an arm and a leg then not bother advertising them or they sabotage themselves in other ways.
Back in the day I bought (for a ridiculous amount of hard earned cash) the first "portable" MiniDisc recorder, the MZ1. It was huge but dear to my heart but not once did I see a Sony advertisement for MiniDisc other than on English soccer jerseys. By the time other people knew about MiniDiscs the MP3 revolution had arrived burying what could have been a large money spinner and really a handy product.
Now we have the PS3 which is leaning heavily on its Bluray capabilities to convince people that it's worth twice as much as an Xbox 360 which does essentially the same thing. Obviously not everyone is convinced.
It's about time Sony had a big rethink. Maybe they should use Microsoft as an example after all the positive hype around Windows 7 compared to the negative hype surrounding Vista prior to release.
No comments:
Post a Comment